About this course

Materi pembelajaran Retail & Merchandising membahasa mengenai berbagai hal yang perlu dipersiapkan secara seksama serta tantangan-tantangan yang biasa dihadapi dalam pemasaran retail. Materi ini diharapkan dapat memampukan pembelajar dalam mendeskripsikan strategi retail, konsep merchandise serta cara manajemen sebuah store untuk menyelesaikan tantangan di dalam industri retail. Materi ini erat kaitannya dengan manajemen pemasaran serta perilaku konsumen. 

What you will learn

Students will understand the basic knowledge about retail, merchandising, types of retailer and the buying process of customers

Student will understand about retail market strategy, retail locations and supply chain management

Students will understand how to determine retail price and communicate the retail product trough store

Meet your instructors

BINUS UNIVERSITY

Aryo Bismo S.E., M.M

Management
Picture of Aryo Bismo S.E., M.M

Course Information

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Start Date

18 September 2019

End Date

-

Language

-

Category

Management

Certificate

Available

Duration

2 hours

Enrolled Students

10

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