About this course

This course enables students to understand about fundamental parts of public relations. In Fundamental Course of Public Relations topics, students will learn about Get to Know Public Relations, Creative Thinking, Public Speaking, Professional Grooming, Basic Branding Strategy, and Digital Platforms. After completing this course, students will be able to identify the basic principles of public relations, explain the public relations communication skills, also analyze the effectiveness of public relations programs.

Learning Outcomes

On successful completion of this course, students will be able to:

  • LO 1: Understand the organizational structure and support from Public Relations Study Program
  • LO 2: Understand Academic Process in Public Relations Study Program
  • LO 3: Understand Curriculum in Public Relations Study Program

What you will learn

  • The definition
  • The abilities
  • PR process
  • The applications

Creative Thinking

•   Design Thinking

•   Draft Prototype

  • Tools and Strategies

Public Speaking

•   Public Speaker Challenges

•   Build Effective Communication

  • Voice and Gesture

Professional Grooming

• What is Grooming

• Professional Grooming Guidance

  • Power of Personal Appearance

Introduction To Branding:

•   Definition of Brand

•   Branding Development

  • Brand Components

Digital Platform

•   Traditional Vs Digital Marketing

•   Digital Channel

•   Social Media Platform

  • Social Media Characteristic

Meet your instructors

BINUS UNIVERSITY

Nisrin Husna

Public Relations
Picture of Nisrin Husna

Course Information

Go to course
Start Date

02 August 2021

End Date

31 December 2022

Language

-

Category

Undergraduate (Malang)

Duration

-

Enrolled Students

61

Rating

0.0

Reviews

No review yet

See more