About this course

Through this course student will learn about communication in general, including writing, speaking, reading, social media branding, and introduction to media. The course will enhance student understanding on communication at large.

On successful completion of this course, students will be able to:
  • LO 1: Define the basic concept of communication skills.
  • LO 2: Observe the application of communication skills in everyday activities.
  • LO 3: Students can describe on how to use social media branding for personal and professional purposes.

What you will learn

  • Reading for Students
  • Features Word-checking
  • Fact and Opinion
  • Assessing Internet Sources Critically


  • Academic Writing
  • Evidence in Academic Context
  • Writing Stages
  • Cite and References
  • Hearing and Listening
  • Listening Styles and Categories
  • Three Types of Listening
  • Barriers to Listening
  • Active Listeners
  • Know Your Audiences
  • Public Speaking Structures
  • Tips and Tricks for Public Speaking
  • Mass Communication
  • Types of Media
  • Communication Technology
  • Elements of Convergence
  • Branding Definition
  • Traditional Media vs Social Media
  • How to Do Branding on Social Media
  • Engagement Metrics

Meet your instructors

BINUS UNIVERSITY

Arleen Ariestyani

Communication
Picture of Arleen Ariestyani
BINUS UNIVERSITY

Ferane Aristrivani Sofian, S.I.Kom., M.I.Kom.

Communication
Picture of Ferane Aristrivani Sofian, S.I.Kom., M.I.Kom.

Course Information

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Start Date

02 August 2021

End Date

31 December 2022

Language

-

Category

Undergraduate (Kemanggisan, Alam Sutera, Bekasi)

Duration

-

Enrolled Students

153

Rating

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